Student Honors And Awards
Margaret Salata: Female Player of the Year
NC State senior middle blocker Margaret Salata was named the Female Player of the Year. See full Technician article here.
Margaret Salata, Senior,
Fashion and Textile Management
Ms. Rui Yang, Master of Science-Textiles
Has been awarded the first place in the ITAA Best Student paper in the Master's category. Her paper "Influence of Public self-consciousness on Chinese consumer behavior for luxury fashion products: a cultural perspective," will be presented at the ITAA annual conference in Honolulu, Hawaii on November 14-17, 2012.
Ms. Yang was also a second place winner at the NC State Seventh Annual Graduate Student Research Symposium, held on Tuesday, March 20, 2012. Her thesis was chosen 'second best' in the Social Science and Management category.
Cotton Incorporated Competition Student Projects
Students in Dr. Marguerite Moore’s Advanced Textile Brand Management and Marketing Class and in Fay Gibson’s Retail Buying and Merchandise Management Class competed this semester in the Cotton Incorporated Competition: “Cotton as a Key Brand Feature: Developing and Marketing Brands that Emphasize the Cotton Fiber.” The “Cotton Brand Development” project challenged students to utilize Cotton Brand Analyses to create a product and accompanying marketing campaigns that emphasized the cotton fiber to be marketed in domestic and international markets. These brand development projects were judged in a competitive format and top teams were rewarded for their work.
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| Worth Forsythe, Fashion and Textile Management-Brand Management and Marketing Concentration |
The objective of the Cotton Awareness Campaign Competition that the nine groups in Fay Gibson’s Retail Math and Merchandising class participated in was to develop a Six Month Merchandising Plan for Belk at Crabtree’s Spring 2012 season with a cotton awareness component. Each group was advised to select a department from with in Belk, and I chose the Home Department. The competition guidelines directed each group to build a merchandising plan that increased sales from the previous season by a realistic percentage. The merchandising plan was to include an integrated marketing plan that was focused around an event, promoted 100% cotton products, and had a social network component. The marketing campaign that I designed to achieve my sales increase goal was entitled “Cotton for The Occasion.” This campaign utilizes Belk’s extremely popular wedding registry in coordination with the Bedding and Bath Department to promote 100% cotton products as ideal wedding gifts. The media plan for this campaign leveraged Belk’s existing promotional vehicles and introduced new ways to use facebook and twitter to help generate awareness for cotton and this campaign.
FTM 482: Cotton Product Creation project
Group members: Leah Finch, Alex Haislip, Erin Schefke, Brooke Shoaff
Our group’s objective was to create a sustainable product that incorporated the benefits of cotton. Our goal was to rethink common household products, use cotton effectively and support the mission of Cotton Inc. to increase the demand and profitability of cotton. Our group wanted to choose a target market both nationally and globally that would support such a product.
We started with the problem that the average American discards 4.34 lbs. of garbage every day. Extensive research into fiber content and non-woven finishes as well as a lot of help from faculty and students in the TT department led us to the conclusion that a cotton trash bag would be viable product. The group then went on to do further research on the target market using the Lifestyles of Health and Sustainability database and completed a competitor analysis on the trash bag and disposable products market
Our product is the renew biodegradable/ compostable trash bag, a brand extensive of the Hefty renew brand. The trash bag is 100% cotton non-woven coated in Polyvinyl alcohol. Participation in the Cotton Inc. Competition allowed our group to gain valuable skills in research techniques We expanded our knowledge of non-woven and fiber finishing technology. Our group was also able to recognize the valuable qualities of cotton and the possible future innovations for green cotton products.
UNIFI Repreve® Fiber Student Project Competition Winners
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| First Place Winners: Mary Ogburn and Stormy Williams |
We had a great time collaborating with UNIFI and the Department of Textile and Apparel Management to develop a marketing campaign for the Repreve® fiber. Repreve® is a recycled polyester fiber made from plastic bottles. The objective of the team project was to increase consumer awareness of Repreve® as a sustainable fiber and to establish it as a recognized household name by utilizing pull through marketing campaigns. Our group was assigned the hospitality industry, so we found our target market to be the green traveler. Presenting to Bett Anderson (Marketing Manager for UNIFI), Tara Jjenkins (Creative Manager for UNIFI) and, Jennifer Whisnant (Account Executive for Quixote Group) our idea was to have product placement of Repeve® in current green hotels and resorts, as well as, partner with Marriott to develop the Repreve® Resort, an eco-friendly resort, supporting Repeve® in all industries (general and performance apparel, home furnishings, and automotive). We learned so much about the potential of the recycled polyester fiber, and took away an appreciation and passion for what UNIFI does as well as a greater understanding of the development of a full-fledged marketing campaign. Again, we had a wonderful time working with Unifi representatives as well as Professors Gibson and Powell. We appreciate the opportunity offered to us by the wonderful UNIFI team and are pleased to have worked with them so closely to develop a marketing campaign for a fiber we believe has the potential to change the way we look at textile content for all major industries.
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| Second Place Winners: Wells Herndon, Katie Jerome, Kelley Snyder, Liz Lee, Mary Beth Miller, Lauren Marks |
The Unifi Company and the Department of Textile and Apparel Technology and Management brought to the Senior Project class a challenging as well as unique opportunity to develop a marketing campaign for Unifi’s Repreve® fiber. The objective of the team project was to increase consumer awareness of Repreve® as a sustainable fiber and to establish it as a recognized household name by utilizing pull through marketing campaigns. Initially, the senior project team researched sustainability trends in the performance apparel industry as well as the green consumer. After extensive research, the senior project team determined that the snow sports industry was a niche segment of the performance apparel industry where sustainability was a growing trend. Thus, the team decided that the snow sports enthusiast consumer segment was an appropriate demographic to target with the Repreve® fiber by introducing a Repreve® snow sports apparel line. The team developed an integrated marketing campaign that focused on social media and event sponsorship within the snow sports industry as a method to gain brand awareness for the Repreve® fiber. The competition included the development of a marketing plan as well as presenting a marketing campaign to Unifi personnel including Bett Anderson, Marketing Manager at Unifi, Tara Jenkins, Creative Manager at Unifi, and Jennifer Whisnant, Account Executive at Quixote Group. The senior project team was awarded second place in the Unifi Repreve® competition, and the team felt that this competition provided a valuable opportunity to draw upon skills learned in the College of Textiles and apply them in a real world setting.
VF Corporation "Future of Apparel Competion" Reef Group -- First Place Winner in Introduction Brand Management and Marketing Class -- Section II
Sarah Smith, Adriennee Johnston, Alexandra Harkness and Jay Statham
Reef has one of the most fun and relatable target consumer group: young surfers. This made the VF project in FTM 282 so much more exciting for our group. We were lucky enough to, in keeping with the brand image, tie in this fun and free attitude into our marketing mix. The decision to use Cocona® as the technology was based on research done on the benefits themselves as well as the ease of communicating and explaining the way it works. Via survey, we asked surfers from the NC Skate club and friends from home and got positive responses to the use of an environmentally friendly, quick drying fabric in board shorts. Most guys we talked to were very interested in a short that could transition easily from water to walking shorts and were willing to spend the money for quality shorts. When we conducted our interview with Lindy Williams, the Senior Women’s Marketing Manager, we learned that Reef focuses most of its marketing budget on in-store and has recently been pushing to be more dominant in the surfing world on Twitter. These are two strategies we worked on for our integrated marketing plan, yet we used several more to create a diverse and successful plan.
Our integrated marketing plan is based on selling the consumer on the benefits of the product, mainly that it is eco-friendly and quick drying. We used advertising in print and in billboard form, pop-up shops and surf competition demos, in-store displays, and social media. We created a line of Reef board shorts that feature Cocona® fabric called Coconaut and our tagline is “From the Tree to the Sea.” In most of our visuals we included the benefits and information on the Cocona® technology, but for a few we left all information out except for the brand name, line name, and the tagline in order to let the consumer do the research themselves: we want the consumer to create the buzz about the product rather than us overly sell the shorts. Other strategies, such as the magazine advertisements and the hangtags feature a list of the Cocona® benefits so the consumer knows exactly what they’re buying. For our in-store display we made a prototype display of board shorts hanging on a clothesline with a spray bottle attached to let consumers test the quick-drying ability of the shorts; we also discussed any kind of in-store differentiation: a wall of coconut husks, a car covered in board shorts. Using Twitter as our social media of choice, we created tweets that would be more successful in gaining a follower base such as discount codes or links to giveaways for followers. Our plan was to reach and sell the consumer on Cocona® and the Coconaut board shorts, but to also allow them to create the buzz and the excitement around the product.
WithIt student membership and Leadership Conference
Two Textile's students chosen for the WithIt student membership and Leadership Conference scholarship. Ms. Emily Eby and Ms. Jasmine Flood will receive one year memberships to WithIt and attend the conference at the Fashion Institute of Technology (FIT) in August, 2011.
2011 Springs Creative Design Challenge
Final judging for the 2011 Springs Creative Design Challenge took place at NC State University’s College of Textiles on April 28th, 2011. Five finalists selected by Springs Creative personnel in the first round of the competition presented concept boards, printed fabric yardage, and sample products to a panel of five industry judges. Winner of the Grand Prize and an internship with Springs Creative was graduate student Emily Waszak with her printed fabric collection “Retro-modern Flower”. Kimberly Zapko secured the first place award and a prize of $500 with her “Shabby Chic” collection of printed fabrics. Second place, accompanied by a $250 prize, was awarded to Hannah Koontz for her printed collection entitled “Turtle”. Both the first and second place award winners are sophomores in Fashion Development and Production. Final round judges included Denise Short and Mary Beth Goodwin from Springs Creative, Todd Coats, Chief Creative Officer at Capstrat, and Ellen Rohde, consultant and adjunct TATM department faculty member. The other two finalists were Ashley Boyette, a junior in Fashion Development and Production and Emily Eby, a senior studying Textile Design.
Emily Waszak (top), Master of Science in Textiles, Grand prize winning entry “Retro-modern Flower”
Kimberly Zapko (left), Sophomore, Fashion and Textile Mgmt First place entry “Shabby Chic”
Hannah Koontz (right), Sophomore, Fashion and Textile Mgmt Second place entry“Turtle”
Ashley Boyette (left), Junior, Fashion and Textile Mgmt; Emily Eby (right), Senior Textile Design,
The 2010 Cotton Incorporated Fabric for Life Student Design Challenge
The 2010 Cotton Incorporated Fabric for Life Student Design Challenge, developed and advised by Professor Nancy Powell, Dr. Traci Lamar, and Dr. Lisa Chapman, included a design competition and two exhibitions for cotton woven and printed home fabrics created on electronic Jacquard and hand weaving looms, digital printers and/or other supporting software and equipment. Funded through a competitive grant awarded by the Cotton Board and the Cotton Incorporated Importer Support Program, the design competition was developed to encourage creation of novel woven and printed textile designs emphasizing the natural advantages of cotton fibers in decorative home fashions. The student design competition’s theme, The Feel of Dreams, was intended to inspire students to emphasize the aesthetic and performance benefits of cotton when creating the ideal home lifestyle. Over 80 students participated in this year’s design competition. Jurors included Cotton Incorporated personnel Ms. Jenna Oschwald, Manager, Cotton Incorporated Importer Support Program, Mrs. Jeana Hatch, Manager, Product Development, and Carly Morrison, Print specialist. In addition Laura Levinson Senior VP of Product Development for Valdese Weavers, Wes Mancini, President and owner of Wesley Mancini Ltd., and Brenda Sewell-Bost and Karen Williams co-owners of D2. Forty entries were juried into the exhibits with award winners selected by the jurors from the exhibit pieces.
The award winners of the Cotton Incorporated Fabric for Life Student Design Challenge 2010 were:
Advanced First Place - Kaleidoscope by Alyssa McNamara
Advanced Second Place - Melee by Cameron Liner
Advanced Third Place - Ruffled by Kelly Roth
Advanced Honorable Mention - Cerebella by Leigh Hawkins
Advanced Honorable Mention - Mariposa by Clarie Stanhope
Beginner First Place - Reflections by Sarah Linville
Beginner Second Place - Egyptian Ease by Stormi Gignac
Beginner Third Place - Peregrine Dream by Emily Waszak
Beginner Honorable Mention - New Beginnings by Laura Crigler
Beginner Honorable Mention - The Age of Pixies and Princes by Sarah Smith
Exhibit at December ITMA Showtime, High Point, North Carolina.
Exhibit opening and Award Ceremony at NCSU Craft Center Gallery.
Cotton Incorporated Grant Competition Winners:
For the Grant “Cotton as a Key Brand Feature: Developing and Marketing Brands that Emphasize the Cotton Fiber”
FTM 282-001
First Place:
Edmiston, Carly
Falvey, Margaret
Hollenbeck, Sarah
Sorenson, Caroline
Vetterl, Christopher
Absher, Morgan Lynn
Second Place:
Anderson, Kaila Ann
Chapman, Madeleine
Jordan, Caroline
Luck, Christopher Aaron
Third Place:
Huber, Elisa Marie
Mastromonaco, Annie Elizabeth
Roess, Kerri Lee
Slavin, Lisa Sun
Sowards, Hayley Rose
Honorable Mention:
Campbell, Christina
Fraizer, Brittany
Francis, Andrew
Kim, Christina
Sances, Kim
FTM 282-002
First Place:
Blatchford, Kate
Buffkin, Tiffany
Burdett, Samantha
Kim, Esther
Kronk, Megan
Tretiakova, Anastassia
Second Place:
Ehrenberger, Ashley Morgan
Johnson, John Ross
Millner, Jonathan
Monroe, Marissa Jordan
Strader, Phillp
Wolf, Morgan Elizabeth
Third Place:
Boyd, Ashley
Miller, Sarah
Turuc, Brittay
Wojcikowski, Alex
Zapko, Kimberly
Honorable Mention:
Brewer, Kayla
Crisp, Kellen
Fornes, Kathleen
Kayu, Ho
Koontz, Hannah
Ryoo, Victoria
Best Paper:
Deal, Christine
Farrington, Jillian
Ogburn, Mary
Walker, Hilary
Williams, Stormy
Charleston Fashion Week Participants:
Stephanie Mejia--Fashion Development & Product Management
Eleanor Hoffman--Anni Albers
Designs by Stephanie Mejia (2 left) and Eleanor Hoffman (right)
Threads Senior Collection Fall, 2010
Karis Foster--First Place
Tanesha Lee--Second Place
Brawleigh-Alexander Graham--Third Place & People's Choice
Karis Foster--First Place
Tanesha Lee--Second Place
Brawleigh-Alexander Graham--Third Place & People's Choice
Threads Senior Collection Spring, 2011
Stephanie Mejia--First Place
Shelley Wei--Second Place
Rebecca McGee--Third Place
Carlee Fowler--People's Choice
(left) Stephanie Mejia--First Place (right) Shelley Wei--Second Place
(left) Rebecca McGee--Third Place (right) Carlee Fowler--People's Choice
College of Textile’s Art to Wear Student participants:
Atkinson, Suzanne & Afaf Seyam-Fashion Development & Product Mgt.
Bullard, John-Fashion Development & Product Mgt.
Cannon, Sarah-Anni Albers
Cansler, Keely-Anni Albers
Dewell, Danica-Anni Albers
Fowler, Carlee-Fashion Development & Product Mgt.
Sexton, Katelyn-Anni Albers
Tibbets, Veronica-Anni Albers
Walker, Rebecca-Anni Albers
White, Naomi-Fashion Development & Product Mgt.
Angella Hollen
Chosen for the General Hugh Shelton Leadership Center graduate student representitive panelist. Keynote Address--"Promoting Innovation and Entrepreneurship: A Values-based
Leadership Approach" Nov. 18, 2011, 10:30 a.m.-12:15 a.m. http://www.ncsu.edu/extension/sheltonleadership/
Leigh Hawkins
1st place Jacquard woven design. 2011 ITMA Virginia Jackson Design Competition. Anni Albers double degree program in textile design.
Priscilla Tan
First place winner, AATCC, Herman and Myrtle Goldstein Student Paper Competition.
MinYoung Suh
The 7th Young Generation Technical and Leadership Conference January 7-9, 2011 Seattle, WA. Presented by Korean-American Scientists and Engineers Association. Received 3rd Place Technical Poster.
FSF 2011 College of Textile's Scholarship winners:
Chase McDaniel Kennedy
Jasmine Adair Flood
Jasmine Flood, Junior, Textile Technology Jasmine Flood is a junior majoring in Textile Technology, from Greenville, North Carolina. Her interests include fabric design focusing primarily on the home furnishings industry. She plans to enter graduate school upon the completion of her undergraduate degree. She aspires to pursue a career in the home furnishings industry that will allow her to continue her creativity to include fabrics inspired by nature and cultures.
Jasmine Flood, Junior, Textile Technology
Kalyn Grey Parker
Kalyn is from Lillington, NC and attended Harnett Central High School. She is currently a sophomore in Fashion and Textile Management with a concentration in Brand Management and Marketing. She is involved in several organizations at NC State and within the College of Textiles, including the University Scholars Program, Sigma Tau Sigma Honors Textile Fraternity and Phi Psi Professional Textile Fraternity, of which she is currently serving as the Corresponding Secretary. She also works part time as a sales associate at Anfesa’s Jeweler’s, a fine jewelry store in Garner.
Kalyn Grey Parker, Sophomore-FTM
Shelley Wei (REPEAT WINNER)
From Raleigh, NC. Senior in Fashion and Textile Management. Will graduate in May 2011 with BS in Fashion and Textile Management, conc. in Fashion Development and Product Management and a minor in Business Administration.
Achievements:
- YMA FSF scholar 2010, 2011
- 1st place AATS Fahsion Show, spring 2010
- 4th place Alpaca Competition, Fall 2008
Internships: Metromax Ltd., Taipei, Taiwan, Summer 2008, Mario Moya, new york, summer 2009, Nouveau PR, new york, summer 2009, Nautica, new york, summer 2010, Perry Ellis, new york, summer 2010, Adam, New York, summer 2010.
Shelley Wei, Senior-FTM
John Bryan Bullard
These five students will earn $5,000, a trip to NYC and a paid internship (potentially).